Wednesday, June 16, 2010

SEO Techniques That Work

Getting your site to rank on Google, Yahoo, and Bing can be frustrating. Where you rank depends on many many factors. Before you buy a domain name, consider the keyword you want to rank for. Most people don't buy a domain thinking about what keyword they want to rank for, but this is a great first step. This technique can help tremendously when trying to rank for keywords less than four words long.

If you want to attempt to rank for a keyword like "buying a desktop computer" for instance, the first place to start is by looking for a domain that contains "buying a desktop computer". Ideally, buyingadesktopcomputer.com would be the best choice. Any .com will rank better on Google and other search engines than a matching .net or any other top level domain (.org, .us, .ca, .co.uk, etc). If you can't get the .com look for variations that incorporate dashes between the words, like buying-a-desktop-computer.com. This would be better than buyingadesktopcomputer.net in most cases.

Another major factor for getting higher search engine ranking is, of course backlinks. Each search engine handles backlinks differently. Google is probably the strictest of all about what it considers a listable backlink. They generally don't consider rel='nofollow' aka "no follow" links as highly as "do follow" links. I believe they still use 'no follow' links, but they don't list them as 'in links' to your site. 'No Follow' links do seem to help Yahoo rankings, though. When it comes to backlinking, my motto is "there's no such thing as a bad backlink". There is plenty of information out there about the ideal backlink. The ideal backlink would be a "do follow" backlink with your keyword as the anchor text. That backlink would also be coming from a page with a high Google pagerank. These are the types of backlinks you want to shoot for. However, those usually require one to do some link trading. I personally don't use link trading. I rely heavily on 'no follow' backlinks.

Most SEO experts will concentrate heavily on Google. This is understandable because Google is the number 1 search engine. It is used on average 4 times as much as most of it's competitors. About every keyword I lookup gets around 4 times as much daily traffic on Google as it does on Yahoo. It's easy to see why everyone would be concentrating on it. I, however, like to show love to Yahoo and Bing as well. Yahoo shows me more love than Google in most cases as well.

One last minute quick tip:
Yahoo tends to like .us domains better than Google. This is important because .us domains are much cheaper to register on GoDaddy. If you want to concentrate on your Yahoo rankings alone, you can get great organic traffic from them with a .us domains and some 'no follow' backlinks. More on backlinks later.

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