Affiliate marketing relies on your ability to reach out and touch potential customers. Your goal is to draw customers to your pages, and give them advice on their next online purchase. For that, you'll earn a commission.
Now, the average Joe may not understand that it's hard for people to find your pages on the internet, but that is definitely the case. Instead of looking at it like "I've got to get these people to come to my site", you should look at it like "These people are looking for my site. How can I help them get here?" They may not actually be looking for your site in particular but they are looking for the info on your site.
You have to think about the habits of people searching the internet. What search engine will they use? Will they just click the first link that comes up? Are they looking for general information or specific? Are they searching for terms that indicate that they are ready to buy something?
Have you ever bought anything on the internet? One of the first things I do is look for reviews on the product I'm wanting to buy. A review is important to a shopper because for some reason, they'll believe an website with a customer review over the product website itself. The problem with that logic is that neither site is more trustworthy than the other. People just have the impression that a 3rd party website is more trustworthy.
People also don't want lukewarm reviews. They want to hear that the product either sucks or is the best thing out. Those type of reviews will determine whether they buy the item online right away. If they read a lot of poor reviews, they won't buy the product. If they read a lot of lukewarm reviews, they may buy it online but it'll probably be later. If they read a hot review raving about how wonderful the product is, they'll probably buy it right away. The key is that they are searching for reviews because they WANT to buy it typically. It's something that caught their eyes and they want to see if it's worth the money. They are waiting for someone to tell them that they should buy it. That's where you come in.
So the first step in keyword research is to examine what someone would want to know about the product you wish to sell. The very next thing, is to see which keywords actually get searched for. I use the keyword tool at SEOBook to find this out. My next post will talk about competition and how you determine whether a keyword will be profitable for you.
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